Audi Cmo Talks About ‘sense? And ‘soul?

Audi Cmo Talks About ‘sense? And ‘soul?

Audi Cmo Talks About ‘sense? And ‘soul?

Audi has started to set their sight on expanding their popularity in the United States luxury car market. In order for Audi of America to expand their success in the U.S., Johan de Nysschen, the Executive Vice President of Audi of America, appointed Scott Keogh as the Chief Marketing Officer last year.

Keogh, at a young age of 37 has already held various positions in Mercedes-Benz before jumping ship to join the other German car maker. Keogh recently talked with the AIADA Contributing Editor Marty Bernstein about his vision for the surging German brand.

When asked about how their company can grow in the United States, he pointed out two things that are essential to achieve the said feat. According to Keogh, he calls the first factor ‘sense? and the other one he calls ‘soul?. With regards to ‘sense?, Keogh has this to say: ?In the sense quotient are elements of safety, value, quality, residual value. So, people will say, ?I trust this brand, it makes sense?. As far as ‘soul? is concerned, he stated that it is about ?performance, sexiness, the cool factor and the emotion the car inspires.?

Keogh stated that through the years, their company has focused on the ‘sense? area. He cited that the high residual value of their cars as an example of their achievements in the ‘sense? area. He added that ?Consumer Reports just recommended four of our cars for the first time ever; we?ve just had the highest CSI scores we?ve ever had; NHTSA just gave the A6 the award for the safest large car on the road? as part of their achievements. He also further said that their 100 exclusive dealers are an essential part of their recent success. Approximately 270 dealerships in the U.S. are selling Audi vehicles. He added that they still want to increase the number of their dedicated dealerships to increase sales. Increasing the number of dealerships means that they will cover more area, making them more accessible to car buyers.

As far as ‘soul? is concerned, Keogh has this to say: ?Audi has always been the very polite, reserved gentleman at a cocktail party who is holding a very interesting, informative and endearing conversation with someone. Now, we want to get our shoulders back, get out there and express ourselves.? To help them get that message out to the public, Keogh set out to find a new ad agency.

He has this to say about their selection of the new ad agencies: ?My colleague, Stephen Berkov and I went around to a number of agencies and we picked four. We were confident in our selection and felt no need to cast a wider review net. We held the conversations we needed to hold and knew these four were going to give us what we needed.?

The four ad agencies picked out by the duo which is consisted of BBH, Fallon, McKinney, and Venables, Bell & Partners. These four agencies will be charged with the popularizing the Audi brand in the U.S., as popular as EBC rotors to automotive enthusiasts.

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Help Your Drivers Become Better And Proactive Drivers With Distracted

Help Your Drivers Become Better And Proactive Drivers With Distracted Driving Training

Before we delve into the topic of why and how distracted driving training can help your drivers become better and more proactive drivers, let’s have a quick overview of the perils associated with distracted driving.

Perils of distracted driving

Losing focus on the road and getting distracted while driving can be extremely perilous for your fleet driver or 15-passenger van driver. A distracted driver is risking the lives of many people, not to mention property damage including the vehicle and cargo. It is shocking to learn that thousands of accidents take place every year due to distracted driving. This is especially unfortunate, since the problem of distracted driving is preventable. There are many distractions a driver faces in the course of a journey, both inside and outside the vehicle. With the help of suitable training, fleet drivers can become safer, better drivers on the road.

Distracted Driving Training- Reduce Risks and Liabilities while Enhancing Reputation

Besides helping your drivers become better and more proactive on the road, there are many benefits associated with Distracted Driving training. A proactive driver can help enhance your company’s image and reputation in the market by driving more professionally. Remember, your vehicles are like traveling billboards and nothing can damage your reputation more than an irresponsible driver. Proactive drivers reduce risks and, in turn, liabilities by ensuring they are focused on the task at hand – safe driving. The proper training can turn your drivers into indispensable assets for your organization, saving unnecessary costs that result from a motor vehicle crash.

A Step towards More Responsible Driving

There are plenty of resources, such as Drivefleet, available nowadays to help your drivers train to be more proactive. Online training courses such as the Distracted Driver Training course or the drowsy driver training courses provided by Drivefleet can help your drivers learn about proactive driving in an engaging and stimulating environment. With the aid of interactive multimedia and informative course materials, the student can learn about important concepts of safe driving and the best practices to follow on the road. Some of the typical areas that are covered include intersections and right-of-ways, driving in adverse weather conditions, increasing alertness, being considerate to others you share the road with, driving economically, and becoming a proactive driver.

So, if you want your drivers to be safer while minimizing risks, costs and liabilities for your company, distracted driving training can help you get there. Visit to learn more about driving training courses available online.

The Point System for Traffic Tickets

The Point System for Traffic Tickets

The Point System for Traffic Tickets

While driving in Las Vegas you must pay attention towards the traffic rules otherwise you will land up into great trouble. Getting a number of traffic tickets due to bad driving you might end up losing your driving license or even experience a hike in your insurance premium. Las Vegas traffic school can help you deal with such situations and avoid them in future. However you will also face problems in getting jobs at reputed companies which will check your driving license and traffic record prior appointment. Getting a traffic ticket is more like a nightmare than anything else.

If a person is issued a traffic ticket then he will obtain a point which will be recorded into his traffic record. These points will get added up every time you get a traffic ticket. The points may depend upon the severity of disobedience of traffic rules. They range from 1-10 according to the speed limit. Although you are in trouble by getting these points but you can overcome it by the help of traffic schools. Every time your points reach to 3 you will be notified by the traffic authority of Nevada. You might lose your license or get suspended from driving for about 6 months of duration. Apart from these consequences the insurance company will also increase your premium amount or even cancel the insurance policy to proceed further.

The things that you must not commit while fighting the case of speed tickets are:

Never try to fight your case on your own. It will only result in a loss as the judge will pay more heed towards the witness of police officer. You cannot simply win it by saying that you have not done it. Indeed you will have to pay full fine and will get points on losing the case to traffic police. It is the worst that can happen to you.Always hire a reliable and expert lawyer who is capable of handling such cases with ease. A layer will be of great use while fighting against speed ticket. He will prepare your case with proper documentation and witnesses to ensure your win.Joining a traffic school is also a good idea. It will help to avoid the traffic points but if you miss the school a single you will surely get the your lawyer to fix the ticket. A professional attorney has ability to make your fine less and also reduce the points. As the person is well aware of the magistrates and judges of the court therefore he will help in getting no points by his goodwill.

There are some limitations related to lawyers that they are sometimes very expensive to hire. Some lawyers charge such huge fee that they cost more than the speeding ticket. But money does not matter as much the points do. You cannot afford to get traffic points in your record as it can cause many hurdles in your future. Make sure to choose a right candidate for your case.

Custom Car Covers: Cool Selection Of Choices

Custom Car Covers: Cool Selection Of Choices

Custom Car Covers: Cool Selection Of Choices

Car covers are one of the most important accessories that every car owner must have. Since cars are exposed to varieties of manmade and natural hazards, it’s crucial that the car covers you get are effective. It’s when the need of custom car covers occurs.

Custom car covers are of great use when it comes to prevent hazards. There is a wide section of quality car covers available in the market. Different situations pose different challenges. Therefore, you need to get car covers depending on the environment and weather conditions you store your vehicle in.

Before you select particular car covers, you need to ascertain the specific needs and situations you have. For instance, if you are planning to store your car outside under direct sun, the Silverguard car covers are the best. On the other hand, in order to protect your car against storms, getting Stormproof car covers is probably the most effective.

Besides these car covers, there are several other quality car covers also available. You can select from the most reliable car covers that include Stretch Satin car covers, Autobody car covers, Mosom Plus car covers, Triguard car covers among others.

With custom car covers you have the luxury to select the best by color, patterns, design and material used. The affordable car covers are also available for most of the car models and makes. You can get car covers for your BMW, Toyota, Mercedes, Acura, or any other car brand.

For an optimum protection, before you zero-in on a particular car covers, make sure that you get the product that is made of greater material. The material used should have excellent water resistance and breathability to prevent rust damage. It must be strong enough for durability. Better colorfastness, abrasion resistance, heat resistance, and use friendliness are other qualities the car covers you get must have. Consider these aspects and your car is secured.

Auto Parts Online Blog Keeping Up With The Latest

Auto Parts Online Blog Keeping Up With The Latest

Auto Parts Online Blog Keeping Up With The Latest

As the old adage goes, ‘there is nothing permanent in this world but change.? And yes, it is very much true. Oftentimes, when there is a time to take the leap and make a change, it is a very risky decision for one simple reason. Changing could actually cause something to rise to success or it could also be the cause of its downfall. Many people, companies, and businesses have tried that out as part of their strategies and it would be interesting to note that they are actually living testimonials of dealing with change.

To deal and keep up with the various changes going on in the globe as well in the automobile and car world, Auto Parts Online continuously keeps itself updated. By doing such, this online store and company is able to bring up to date its categories of auto parts and accessories.

Auto Parts Online is one of the leading suppliers of automobile parts and car accessories on the Internet. It has been in service and in existence for more than twenty five years. It holds a wide collection of parts that include hard to find auto parts and truck parts. Aside from providing easy access and an easier shopping experience for customers and vehicle owners, Auto Parts Online also provides important trivia, tidbits, and facts regarding various vehicles, cars, and auto parts.

To add up and support this online store’s function of providing information, it has launched a blog that would provide customers, visitors, enthusiasts, aficionados, and guests further and in depth news and ideas on the realm of vehicles, cars, and automobiles. Any new broadcasts in their line of field and business would be posted and updated on the Auto Parts Online Blog. Further awareness and information would be the main function that this online blog would serve and adhere to. Any breakthroughs, news, events, or recalls would also be posted. As long as something is noteworthy, you could be sure that you would be able to read it from the Auto Parts Online Blog.

One of the latest news you can find at theAuto Parts Online Blog is about a new way for drivers of any kind of automobile or car to communicate with each, not just through honking their horns, flicking on their light signals, or the very seldom use of hand and arm gestures. The latest news that has reached the Auto Parts Online Blog is that there has been a revolutionary and innovative design and creation that would give drivers the chance to communicate with each other not just through signals and signs but with words as well. This would be done so through the use of innovative LED displays. To find out more, interested parties and individuals can simply access the Auto Parts Online Blog.

Auto Parts Online remains committed to delivering superior and up to date auto parts for different vehicle types and brands. And just like that, the Auto Parts Online Blog will also continue on keeping up with its commitment in delivering worthy and up to date news and features regarding anything and everything in and about the world of automobiles.

2006 Ford Focus: Never Better!

2006 Ford Focus: Never Better!

Back in 2000, the year that the Ford Focus was introduced, Ford Motor Company was hoping that the model would be well received and exceed the sales totals of its previous small car, the Escort. Unfortunately, the new Focus was plagued by various minor quality problems and the car soon became the joke of the industry. Step forward to 2006, and the current Focus is vastly improved on earlier models. Let’s explore what is helping the Focus become a proven challenger in the crowded small vehicle sector:

1. Aggressive Price. Yes, the number of cars available under US$15,000 continues to drop each year. However, the Focus takes it one step further as it retails just below $14,000. Comparably equipped Chevys, Kias and Hyundais sell for nearly the same amount, so the consumer has a good choice when buying the Ford Focus.

2. Sufficient Power. The 2.0L I4 engine paired to a five speed manual transmission gives the car enough power to get it moving and keep it moving at a nice clip on the freeway. Competing models offer smaller engines as small as 1.6L as found in the Kia Rio.

3. Spacious Interior. Up to five people can be carried in the Focus and the interior room is large for a car in its segment. Most small cars are intolerable for big rear seating passengers, but not so for the Focus. Compare the Focus? seating to the Cobalt and the Focus is the clear winner.

4. An Assortment of Body Styles. Most cars built today come in only one or two body styles, however the Focus features four: a three-door ZX3 hatchback, a five-door ZX5 hatchback, a ZX4 sedan and the ZXW wagon. It is the ZX3 that retails for as low as US$13,990.

5. Respectable Fuel Economy. With EPA figures of 26 city / 34 highway, the Focus achieves a fuel mileage level that few small cars can boast of.

Competition in the small car group remains tight with the Toyota Corolla, Chevrolet Cobalt, Hyundai Elantra, and Saturn ION all competitively priced. The Corolla remains the favorite amongst industry specialists, but the Focus has certainly shed its ?low quality? status with the current model. Check out special financing deals through Ford Credit to save even more money on your Focus.

In conclusion, the Focus has improved with age, but it is in need of updating now that it is in its seventh model year. With Ford fortunes sagging, the company cannot afford additional dips in sales.

Towing Super Load

Towing Super Load

Towing Super Load

Trucks and further transportation equipment or vehicles have become bigger and bigger over the years as the need to move super loads arise. State as well as local governments control super loads for one reason to save their road and rail networks. Over and over again driving super loads on main roads, local roads and bridges wears them down sooner or later, resulting in potholes, breaks and ruts. However, let’s first define what is a super load, super loads commonly consists of Bridge sections (Precast beams), Transformers, heavy machineries, Boilers, GAS turbines, Storage tanks, Heavy structure and the most vital one is Windmill components (Blades, tower section & Motor Head).

A government research found that a single overweight truck hauling the maximum 80,000-pound (36,287-kilogram) load does as much harm to a thoroughfare. One of the big troubles with super loads is that additional weight has an exponential cause on the thoroughfare’s surface. Let’s say we have two trucks, both with a super load. One arrives in at the lawful boundary of 20,000 pounds (9,071 kilograms) as well as the further at double that amount 40,000 pounds (18,143 kilograms). Instead of executing double as much destruction; the super load in point of fact arrives in at 16 times more destruction.

If we’re planning on hauling a super load, here are a number of things on the way to consider. Loads are usually broken down into two groups’ axle load as well as tire load. The axle is the middle, revolving metal shaft that attaches the wheels opposite each other. Axle load refers to the total weight share out over the whole truck. Further meaning is Axle load is the load of a vehicle applied through the wheels at both ends of an axle and equaling twice the wheel load. Tire load references the thin strength of weight from the load sitting on every tire. Axle weight isn’t affected by the width of a tire, so 20,000 pounds (9,071 kilograms) sitting on a 12-inch (30-centimeter) wide tire sets the similar pressure on a thoroughfare otherwise bridge as that similar weight on narrow, 6-inch (15.24-centimeter) tires.

Permission is usually broken down into groups depending on how many axles and tires we have compared to how much weight we’re towing. A permit is an official certificate or document granting authorization or license. Towing super loads need a number of experiences in sequence to make it secure trip. Stopping distance as well as how our vehicle or truck manages are the two major issues at play. Auto brakes react in a different way as soon as there’s an additional weight drawn in the same goes for navigation. We’ll desire on the way to give ourselves additional space between us as well as the vehicle in front of us and expect us stops well in advance. Unexpected change direction is hard on the way to manage with a super load as well; in consequence the straighter as well as less congested our route, the better.

Forklift Parts Could be Procured With Ease And Less Money

Forklift Parts Could be Procured With Ease And Less Money

Forklift Parts Could be Procured With Ease And Less Money

If you are interested in buying Forklift parts including radiator or LED lights online at affordable deals, you can certainly think of getting them from a competent online store. Today the online stores happens to be the best way of buying a number of Toyota forklift parts or Yale forklift parts. Both the unfamiliar and used forklift parts could be procured at lower cost. Hence without actually compromising on the quality of Mitsubishi forklift parts including the LED strobe light or piece chariot elevateur you can for sure find reasonable deals from these online stores. Forklift trucks are counted among the common machines in this world. Therefore the demand for a quantity of Nissan forklift parts is seen in fine demand.

Considering the high cost at dissimilar conventional stores, the online medium is becoming very much admired when it comes to buying the TCM forklift parts. You can find a amount of reliable online stores where you can easily buy the Yaleforklifts parts without any fear or hassle. Considering the amount of benefits which people enjoy while buying lift truck parts additional and more people have started relying over the special stores. If you are able to summarize all these advantages you can end up putting them down in the following ways .

The first advantage of buying Toyota 4y engine or any other Toyota substitution parts is that you can find loads of offers and discounts while relying on the online stores. As there is no complex distributorship chain present, the cost available for a amount of parts as per your Toyota forklift manual happens to be pretty low . Also, there is no overhead as seen in the case of any brick and mortar store which requires loads of running cost. So a huge amount of people are now seen procuring lift truck spare parts online.

There is no dearth of stock over these stores. You can therefore find parts like LED work lamps or strobe light for all the truck models and makes. You can see some new products coming out in the market which keeps on adding over the online stores. Also, you can find accurate warranties for special products you buy from the online stores. This gives a proper assurance for the quality of the products you buy over the online store. In this way, with couple of benefits, it is recommended to buy these products from online retailers. It is not only a convenient decision but also amongst the cost effective shop to buy special things including the forklift accessories.

Neoprene Seat Covers For Enhanced Protection And Comfort

Neoprene Seat Covers For Enhanced Protection And Comfort

Neoprene Seat Covers For Enhanced Protection And Comfort

Getting car seat covers is not a tough task. However, getting the quality ones takes some conscious research on your part. You have to analyze your needs and taste, do comparison among the car seat covers available etc. Finally, it needs you to take mature decision.

When it comes to get car seat covers, custom seat covers are the best. Besides other advantages, the customized seat covers for your car offer you the freedom to personalize your car interiors. There are several branded car seat covers available in the market. One of the most sought after brand is Neoprene Seat Covers.

The Neoprene seat covers are custom-made car seat covers. These seat covers are made of genuine Neoprene. The material is considered best choice for car seat covers as it’s very soft and durable.

The automotive seat covers are constructed of the four-layers. There is a nylon fabric layer, a neoprene material layer, 10mm thick foam padding layer, and finally a tricot layer. Such a construction offers adequate protection to your original upholstery.’the neoprene seat covers are ideal for indoor use. The foam padding provides sufficient support and comfort to your spine.

The seat covers must be able to protect your original seat covers from all types of hazards. Whether you are looking for BMW seat covers or Corvette seat covers, the Neoprene seat covers can provide unmatched protection for your car seats.

The reliable seat covers prevent dust and dirt from damaging your car seats effectively. These can be used to hide existing stains, scratches, and damages as well as to protect original seats.

The best custom seat covers are easy to use and wash. The tricot lining fabric used in Neoprene seat covers makes them user friendly. As the CR-grade material has excellent water proof properties, these custom-made seat covers are best for parents and pet owners.

Apart from water-proof and dirt-proof properties, the Neoprene seat covers are good for human skin, are light to handle, and dry quickly. With excellent breathability, the seat covers allows vapor and moisture to escape and protect car interiors from rust damages as well making them the most sought after.

Pass Drive Test – Tips to Help You Pass Your

Pass Drive Test – Tips to Help You Pass Your

Pass Drive Test – Tips to Help You Pass Your Driving Test

Learning to drive is one of the biggest achievements a person can reach in their life, but also one of the most daunting. Even before a person learns how to drive they have most likely spent a lot their lives being a passenger, and so will already have an idea of how hectic and scary the traffic structure can be. However sitting behind the wheel is a completely different experience, which a lot of people learning to drive find very nerve-racking.

No matter what age you are it is never too late to learn how to drive, but it’s a big step from being a passenger to learning all the different tasks you need to do at once, such as gear changes, braking, and turning. However there is a number of tips that can help passing your driving test run as smoothly as possible

1) Revise, revise and revise again…

Buy an up to date revision book and read it through until you’re bored of it. This is all stuff you need to know anyway so you will have to learn it at some point. Treat it like you did when you were revising for your GCSE and a-level exams. It’s important to take it just as seriously.

2) Take practice tests

These days there are a range of practice tests you can do either on DVD or online. This is as close as you can get to the real thing. So if you can pass these tests you will probably have no problem with the actual theory test. Do a revision session with a mock exam at the end of it every time and track your results to see what improves.

3) Speak to others who have already passed

It doesn’t hurt to ask for advice, especially with the hazard test. Those who have already passed can often tell you interesting things to look out for or be aware of then you might not have previously thought of.

The first thing you tackle when learning to drive is your theory test, this needs to be passed before you can even book your proper test. It can seem less important and daunting than the practical test but it contains the Highway Code and traffic regulations which are significant to maintain safe driving. So make sure you read the Highway Code and familiarize yourself with the road signs and rules for situations such as overtaking, turning and emergencies such as a breakdown. Another tip that can help you with passing your theory test is the vast range of training software available; there are a lot of computer programs and websites that are helpful with your theory training, including videos and mock tests which mimic exactly what your test will be like on the day.

Furthermore maintain that you have regular lessons to always familiarize yourself with driving, two lessons a week can get the most benefit out of your driving, as it is still fresh in your mind. If you opt to have driving lessons far apart you can end up forgetting man oeuvres etc and end up going over the basics numerous times. It comes down to practice makes perfect, and your driving instructor can take you through mock tests during your lessons to familiarize yourself with the type of condition you will be under when you actually take it, which will make you more likely to be prepared for your exam and reduce nerves and pressure on the day of your actual exam.