Audi Cmo Talks About ‘sense? And ‘soul?

Audi Cmo Talks About ‘sense? And ‘soul?

Audi Cmo Talks About ‘sense? And ‘soul?

Audi has started to set their sight on expanding their popularity in the United States luxury car market. In order for Audi of America to expand their success in the U.S., Johan de Nysschen, the Executive Vice President of Audi of America, appointed Scott Keogh as the Chief Marketing Officer last year.

Keogh, at a young age of 37 has already held various positions in Mercedes-Benz before jumping ship to join the other German car maker. Keogh recently talked with the AIADA Contributing Editor Marty Bernstein about his vision for the surging German brand.

When asked about how their company can grow in the United States, he pointed out two things that are essential to achieve the said feat. According to Keogh, he calls the first factor ‘sense? and the other one he calls ‘soul?. With regards to ‘sense?, Keogh has this to say: ?In the sense quotient are elements of safety, value, quality, residual value. So, people will say, ?I trust this brand, it makes sense?. As far as ‘soul? is concerned, he stated that it is about ?performance, sexiness, the cool factor and the emotion the car inspires.?

Keogh stated that through the years, their company has focused on the ‘sense? area. He cited that the high residual value of their cars as an example of their achievements in the ‘sense? area. He added that ?Consumer Reports just recommended four of our cars for the first time ever; we?ve just had the highest CSI scores we?ve ever had; NHTSA just gave the A6 the award for the safest large car on the road? as part of their achievements. He also further said that their 100 exclusive dealers are an essential part of their recent success. Approximately 270 dealerships in the U.S. are selling Audi vehicles. He added that they still want to increase the number of their dedicated dealerships to increase sales. Increasing the number of dealerships means that they will cover more area, making them more accessible to car buyers.

As far as ‘soul? is concerned, Keogh has this to say: ?Audi has always been the very polite, reserved gentleman at a cocktail party who is holding a very interesting, informative and endearing conversation with someone. Now, we want to get our shoulders back, get out there and express ourselves.? To help them get that message out to the public, Keogh set out to find a new ad agency.

He has this to say about their selection of the new ad agencies: ?My colleague, Stephen Berkov and I went around to a number of agencies and we picked four. We were confident in our selection and felt no need to cast a wider review net. We held the conversations we needed to hold and knew these four were going to give us what we needed.?

The four ad agencies picked out by the duo which is consisted of BBH, Fallon, McKinney, and Venables, Bell & Partners. These four agencies will be charged with the popularizing the Audi brand in the U.S., as popular as EBC rotors to automotive enthusiasts.

Help Your Drivers Become Better And Proactive Drivers With Distracted

Help Your Drivers Become Better And Proactive Drivers With Distracted Driving Training

Before we delve into the topic of why and how distracted driving training can help your drivers become better and more proactive drivers, let’s have a quick overview of the perils associated with distracted driving.

Perils of distracted driving

Losing focus on the road and getting distracted while driving can be extremely perilous for your fleet driver or 15-passenger van driver. A distracted driver is risking the lives of many people, not to mention property damage including the vehicle and cargo. It is shocking to learn that thousands of accidents take place every year due to distracted driving. This is especially unfortunate, since the problem of distracted driving is preventable. There are many distractions a driver faces in the course of a journey, both inside and outside the vehicle. With the help of suitable training, fleet drivers can become safer, better drivers on the road.

Distracted Driving Training- Reduce Risks and Liabilities while Enhancing Reputation

Besides helping your drivers become better and more proactive on the road, there are many benefits associated with Distracted Driving training. A proactive driver can help enhance your company’s image and reputation in the market by driving more professionally. Remember, your vehicles are like traveling billboards and nothing can damage your reputation more than an irresponsible driver. Proactive drivers reduce risks and, in turn, liabilities by ensuring they are focused on the task at hand – safe driving. The proper training can turn your drivers into indispensable assets for your organization, saving unnecessary costs that result from a motor vehicle crash.

A Step towards More Responsible Driving

There are plenty of resources, such as Drivefleet, available nowadays to help your drivers train to be more proactive. Online training courses such as the Distracted Driver Training course or the drowsy driver training courses provided by Drivefleet can help your drivers learn about proactive driving in an engaging and stimulating environment. With the aid of interactive multimedia and informative course materials, the student can learn about important concepts of safe driving and the best practices to follow on the road. Some of the typical areas that are covered include intersections and right-of-ways, driving in adverse weather conditions, increasing alertness, being considerate to others you share the road with, driving economically, and becoming a proactive driver.

So, if you want your drivers to be safer while minimizing risks, costs and liabilities for your company, distracted driving training can help you get there. Visit to learn more about driving training courses available online.

The Point System for Traffic Tickets

The Point System for Traffic Tickets

The Point System for Traffic Tickets

While driving in Las Vegas you must pay attention towards the traffic rules otherwise you will land up into great trouble. Getting a number of traffic tickets due to bad driving you might end up losing your driving license or even experience a hike in your insurance premium. Las Vegas traffic school can help you deal with such situations and avoid them in future. However you will also face problems in getting jobs at reputed companies which will check your driving license and traffic record prior appointment. Getting a traffic ticket is more like a nightmare than anything else.

If a person is issued a traffic ticket then he will obtain a point which will be recorded into his traffic record. These points will get added up every time you get a traffic ticket. The points may depend upon the severity of disobedience of traffic rules. They range from 1-10 according to the speed limit. Although you are in trouble by getting these points but you can overcome it by the help of traffic schools. Every time your points reach to 3 you will be notified by the traffic authority of Nevada. You might lose your license or get suspended from driving for about 6 months of duration. Apart from these consequences the insurance company will also increase your premium amount or even cancel the insurance policy to proceed further.

The things that you must not commit while fighting the case of speed tickets are:

Never try to fight your case on your own. It will only result in a loss as the judge will pay more heed towards the witness of police officer. You cannot simply win it by saying that you have not done it. Indeed you will have to pay full fine and will get points on losing the case to traffic police. It is the worst that can happen to you.Always hire a reliable and expert lawyer who is capable of handling such cases with ease. A layer will be of great use while fighting against speed ticket. He will prepare your case with proper documentation and witnesses to ensure your win.Joining a traffic school is also a good idea. It will help to avoid the traffic points but if you miss the school a single you will surely get the your lawyer to fix the ticket. A professional attorney has ability to make your fine less and also reduce the points. As the person is well aware of the magistrates and judges of the court therefore he will help in getting no points by his goodwill.

There are some limitations related to lawyers that they are sometimes very expensive to hire. Some lawyers charge such huge fee that they cost more than the speeding ticket. But money does not matter as much the points do. You cannot afford to get traffic points in your record as it can cause many hurdles in your future. Make sure to choose a right candidate for your case.

Custom Car Covers: Cool Selection Of Choices

Custom Car Covers: Cool Selection Of Choices

Custom Car Covers: Cool Selection Of Choices

Car covers are one of the most important accessories that every car owner must have. Since cars are exposed to varieties of manmade and natural hazards, it’s crucial that the car covers you get are effective. It’s when the need of custom car covers occurs.

Custom car covers are of great use when it comes to prevent hazards. There is a wide section of quality car covers available in the market. Different situations pose different challenges. Therefore, you need to get car covers depending on the environment and weather conditions you store your vehicle in.

Before you select particular car covers, you need to ascertain the specific needs and situations you have. For instance, if you are planning to store your car outside under direct sun, the Silverguard car covers are the best. On the other hand, in order to protect your car against storms, getting Stormproof car covers is probably the most effective.

Besides these car covers, there are several other quality car covers also available. You can select from the most reliable car covers that include Stretch Satin car covers, Autobody car covers, Mosom Plus car covers, Triguard car covers among others.

With custom car covers you have the luxury to select the best by color, patterns, design and material used. The affordable car covers are also available for most of the car models and makes. You can get car covers for your BMW, Toyota, Mercedes, Acura, or any other car brand.

For an optimum protection, before you zero-in on a particular car covers, make sure that you get the product that is made of greater material. The material used should have excellent water resistance and breathability to prevent rust damage. It must be strong enough for durability. Better colorfastness, abrasion resistance, heat resistance, and use friendliness are other qualities the car covers you get must have. Consider these aspects and your car is secured.

Auto Parts Online Blog Keeping Up With The Latest

Auto Parts Online Blog Keeping Up With The Latest

Auto Parts Online Blog Keeping Up With The Latest

As the old adage goes, ‘there is nothing permanent in this world but change.? And yes, it is very much true. Oftentimes, when there is a time to take the leap and make a change, it is a very risky decision for one simple reason. Changing could actually cause something to rise to success or it could also be the cause of its downfall. Many people, companies, and businesses have tried that out as part of their strategies and it would be interesting to note that they are actually living testimonials of dealing with change.

To deal and keep up with the various changes going on in the globe as well in the automobile and car world, Auto Parts Online continuously keeps itself updated. By doing such, this online store and company is able to bring up to date its categories of auto parts and accessories.

Auto Parts Online is one of the leading suppliers of automobile parts and car accessories on the Internet. It has been in service and in existence for more than twenty five years. It holds a wide collection of parts that include hard to find auto parts and truck parts. Aside from providing easy access and an easier shopping experience for customers and vehicle owners, Auto Parts Online also provides important trivia, tidbits, and facts regarding various vehicles, cars, and auto parts.

To add up and support this online store’s function of providing information, it has launched a blog that would provide customers, visitors, enthusiasts, aficionados, and guests further and in depth news and ideas on the realm of vehicles, cars, and automobiles. Any new broadcasts in their line of field and business would be posted and updated on the Auto Parts Online Blog. Further awareness and information would be the main function that this online blog would serve and adhere to. Any breakthroughs, news, events, or recalls would also be posted. As long as something is noteworthy, you could be sure that you would be able to read it from the Auto Parts Online Blog.

One of the latest news you can find at theAuto Parts Online Blog is about a new way for drivers of any kind of automobile or car to communicate with each, not just through honking their horns, flicking on their light signals, or the very seldom use of hand and arm gestures. The latest news that has reached the Auto Parts Online Blog is that there has been a revolutionary and innovative design and creation that would give drivers the chance to communicate with each other not just through signals and signs but with words as well. This would be done so through the use of innovative LED displays. To find out more, interested parties and individuals can simply access the Auto Parts Online Blog.

Auto Parts Online remains committed to delivering superior and up to date auto parts for different vehicle types and brands. And just like that, the Auto Parts Online Blog will also continue on keeping up with its commitment in delivering worthy and up to date news and features regarding anything and everything in and about the world of automobiles.

2006 Ford Focus: Never Better!

2006 Ford Focus: Never Better!

Back in 2000, the year that the Ford Focus was introduced, Ford Motor Company was hoping that the model would be well received and exceed the sales totals of its previous small car, the Escort. Unfortunately, the new Focus was plagued by various minor quality problems and the car soon became the joke of the industry. Step forward to 2006, and the current Focus is vastly improved on earlier models. Let’s explore what is helping the Focus become a proven challenger in the crowded small vehicle sector:

1. Aggressive Price. Yes, the number of cars available under US$15,000 continues to drop each year. However, the Focus takes it one step further as it retails just below $14,000. Comparably equipped Chevys, Kias and Hyundais sell for nearly the same amount, so the consumer has a good choice when buying the Ford Focus.

2. Sufficient Power. The 2.0L I4 engine paired to a five speed manual transmission gives the car enough power to get it moving and keep it moving at a nice clip on the freeway. Competing models offer smaller engines as small as 1.6L as found in the Kia Rio.

3. Spacious Interior. Up to five people can be carried in the Focus and the interior room is large for a car in its segment. Most small cars are intolerable for big rear seating passengers, but not so for the Focus. Compare the Focus? seating to the Cobalt and the Focus is the clear winner.

4. An Assortment of Body Styles. Most cars built today come in only one or two body styles, however the Focus features four: a three-door ZX3 hatchback, a five-door ZX5 hatchback, a ZX4 sedan and the ZXW wagon. It is the ZX3 that retails for as low as US$13,990.

5. Respectable Fuel Economy. With EPA figures of 26 city / 34 highway, the Focus achieves a fuel mileage level that few small cars can boast of.

Competition in the small car group remains tight with the Toyota Corolla, Chevrolet Cobalt, Hyundai Elantra, and Saturn ION all competitively priced. The Corolla remains the favorite amongst industry specialists, but the Focus has certainly shed its ?low quality? status with the current model. Check out special financing deals through Ford Credit to save even more money on your Focus.

In conclusion, the Focus has improved with age, but it is in need of updating now that it is in its seventh model year. With Ford fortunes sagging, the company cannot afford additional dips in sales.