Audi Cmo Talks About ‘sense? And ‘soul?

Audi Cmo Talks About ‘sense? And ‘soul?

Audi Cmo Talks About ‘sense? And ‘soul?

Audi has started to set their sight on expanding their popularity in the United States luxury car market. In order for Audi of America to expand their success in the U.S., Johan de Nysschen, the Executive Vice President of Audi of America, appointed Scott Keogh as the Chief Marketing Officer last year.

Keogh, at a young age of 37 has already held various positions in Mercedes-Benz before jumping ship to join the other German car maker. Keogh recently talked with the AIADA Contributing Editor Marty Bernstein about his vision for the surging German brand.

When asked about how their company can grow in the United States, he pointed out two things that are essential to achieve the said feat. According to Keogh, he calls the first factor ‘sense? and the other one he calls ‘soul?. With regards to ‘sense?, Keogh has this to say: ?In the sense quotient are elements of safety, value, quality, residual value. So, people will say, ?I trust this brand, it makes sense?. As far as ‘soul? is concerned, he stated that it is about ?performance, sexiness, the cool factor and the emotion the car inspires.?

Keogh stated that through the years, their company has focused on the ‘sense? area. He cited that the high residual value of their cars as an example of their achievements in the ‘sense? area. He added that ?Consumer Reports just recommended four of our cars for the first time ever; we?ve just had the highest CSI scores we?ve ever had; NHTSA just gave the A6 the award for the safest large car on the road? as part of their achievements. He also further said that their 100 exclusive dealers are an essential part of their recent success. Approximately 270 dealerships in the U.S. are selling Audi vehicles. He added that they still want to increase the number of their dedicated dealerships to increase sales. Increasing the number of dealerships means that they will cover more area, making them more accessible to car buyers.

As far as ‘soul? is concerned, Keogh has this to say: ?Audi has always been the very polite, reserved gentleman at a cocktail party who is holding a very interesting, informative and endearing conversation with someone. Now, we want to get our shoulders back, get out there and express ourselves.? To help them get that message out to the public, Keogh set out to find a new ad agency.

He has this to say about their selection of the new ad agencies: ?My colleague, Stephen Berkov and I went around to a number of agencies and we picked four. We were confident in our selection and felt no need to cast a wider review net. We held the conversations we needed to hold and knew these four were going to give us what we needed.?

The four ad agencies picked out by the duo which is consisted of BBH, Fallon, McKinney, and Venables, Bell & Partners. These four agencies will be charged with the popularizing the Audi brand in the U.S., as popular as EBC rotors to automotive enthusiasts.

Custom Car Covers: Cool Selection Of Choices

Custom Car Covers: Cool Selection Of Choices

Custom Car Covers: Cool Selection Of Choices

Car covers are one of the most important accessories that every car owner must have. Since cars are exposed to varieties of manmade and natural hazards, it’s crucial that the car covers you get are effective. It’s when the need of custom car covers occurs.

Custom car covers are of great use when it comes to prevent hazards. There is a wide section of quality car covers available in the market. Different situations pose different challenges. Therefore, you need to get car covers depending on the environment and weather conditions you store your vehicle in.

Before you select particular car covers, you need to ascertain the specific needs and situations you have. For instance, if you are planning to store your car outside under direct sun, the Silverguard car covers are the best. On the other hand, in order to protect your car against storms, getting Stormproof car covers is probably the most effective.

Besides these car covers, there are several other quality car covers also available. You can select from the most reliable car covers that include Stretch Satin car covers, Autobody car covers, Mosom Plus car covers, Triguard car covers among others.

With custom car covers you have the luxury to select the best by color, patterns, design and material used. The affordable car covers are also available for most of the car models and makes. You can get car covers for your BMW, Toyota, Mercedes, Acura, or any other car brand.

For an optimum protection, before you zero-in on a particular car covers, make sure that you get the product that is made of greater material. The material used should have excellent water resistance and breathability to prevent rust damage. It must be strong enough for durability. Better colorfastness, abrasion resistance, heat resistance, and use friendliness are other qualities the car covers you get must have. Consider these aspects and your car is secured.

Auto Parts Online Blog Keeping Up With The Latest

Auto Parts Online Blog Keeping Up With The Latest

Auto Parts Online Blog Keeping Up With The Latest

As the old adage goes, ‘there is nothing permanent in this world but change.? And yes, it is very much true. Oftentimes, when there is a time to take the leap and make a change, it is a very risky decision for one simple reason. Changing could actually cause something to rise to success or it could also be the cause of its downfall. Many people, companies, and businesses have tried that out as part of their strategies and it would be interesting to note that they are actually living testimonials of dealing with change.

To deal and keep up with the various changes going on in the globe as well in the automobile and car world, Auto Parts Online continuously keeps itself updated. By doing such, this online store and company is able to bring up to date its categories of auto parts and accessories.

Auto Parts Online is one of the leading suppliers of automobile parts and car accessories on the Internet. It has been in service and in existence for more than twenty five years. It holds a wide collection of parts that include hard to find auto parts and truck parts. Aside from providing easy access and an easier shopping experience for customers and vehicle owners, Auto Parts Online also provides important trivia, tidbits, and facts regarding various vehicles, cars, and auto parts.

To add up and support this online store’s function of providing information, it has launched a blog that would provide customers, visitors, enthusiasts, aficionados, and guests further and in depth news and ideas on the realm of vehicles, cars, and automobiles. Any new broadcasts in their line of field and business would be posted and updated on the Auto Parts Online Blog. Further awareness and information would be the main function that this online blog would serve and adhere to. Any breakthroughs, news, events, or recalls would also be posted. As long as something is noteworthy, you could be sure that you would be able to read it from the Auto Parts Online Blog.

One of the latest news you can find at theAuto Parts Online Blog is about a new way for drivers of any kind of automobile or car to communicate with each, not just through honking their horns, flicking on their light signals, or the very seldom use of hand and arm gestures. The latest news that has reached the Auto Parts Online Blog is that there has been a revolutionary and innovative design and creation that would give drivers the chance to communicate with each other not just through signals and signs but with words as well. This would be done so through the use of innovative LED displays. To find out more, interested parties and individuals can simply access the Auto Parts Online Blog.

Auto Parts Online remains committed to delivering superior and up to date auto parts for different vehicle types and brands. And just like that, the Auto Parts Online Blog will also continue on keeping up with its commitment in delivering worthy and up to date news and features regarding anything and everything in and about the world of automobiles.

2006 Ford Focus: Never Better!

2006 Ford Focus: Never Better!

Back in 2000, the year that the Ford Focus was introduced, Ford Motor Company was hoping that the model would be well received and exceed the sales totals of its previous small car, the Escort. Unfortunately, the new Focus was plagued by various minor quality problems and the car soon became the joke of the industry. Step forward to 2006, and the current Focus is vastly improved on earlier models. Let’s explore what is helping the Focus become a proven challenger in the crowded small vehicle sector:

1. Aggressive Price. Yes, the number of cars available under US$15,000 continues to drop each year. However, the Focus takes it one step further as it retails just below $14,000. Comparably equipped Chevys, Kias and Hyundais sell for nearly the same amount, so the consumer has a good choice when buying the Ford Focus.

2. Sufficient Power. The 2.0L I4 engine paired to a five speed manual transmission gives the car enough power to get it moving and keep it moving at a nice clip on the freeway. Competing models offer smaller engines as small as 1.6L as found in the Kia Rio.

3. Spacious Interior. Up to five people can be carried in the Focus and the interior room is large for a car in its segment. Most small cars are intolerable for big rear seating passengers, but not so for the Focus. Compare the Focus? seating to the Cobalt and the Focus is the clear winner.

4. An Assortment of Body Styles. Most cars built today come in only one or two body styles, however the Focus features four: a three-door ZX3 hatchback, a five-door ZX5 hatchback, a ZX4 sedan and the ZXW wagon. It is the ZX3 that retails for as low as US$13,990.

5. Respectable Fuel Economy. With EPA figures of 26 city / 34 highway, the Focus achieves a fuel mileage level that few small cars can boast of.

Competition in the small car group remains tight with the Toyota Corolla, Chevrolet Cobalt, Hyundai Elantra, and Saturn ION all competitively priced. The Corolla remains the favorite amongst industry specialists, but the Focus has certainly shed its ?low quality? status with the current model. Check out special financing deals through Ford Credit to save even more money on your Focus.

In conclusion, the Focus has improved with age, but it is in need of updating now that it is in its seventh model year. With Ford fortunes sagging, the company cannot afford additional dips in sales.

Neoprene Seat Covers For Enhanced Protection And Comfort

Neoprene Seat Covers For Enhanced Protection And Comfort

Neoprene Seat Covers For Enhanced Protection And Comfort

Getting car seat covers is not a tough task. However, getting the quality ones takes some conscious research on your part. You have to analyze your needs and taste, do comparison among the car seat covers available etc. Finally, it needs you to take mature decision.

When it comes to get car seat covers, custom seat covers are the best. Besides other advantages, the customized seat covers for your car offer you the freedom to personalize your car interiors. There are several branded car seat covers available in the market. One of the most sought after brand is Neoprene Seat Covers.

The Neoprene seat covers are custom-made car seat covers. These seat covers are made of genuine Neoprene. The material is considered best choice for car seat covers as it’s very soft and durable.

The automotive seat covers are constructed of the four-layers. There is a nylon fabric layer, a neoprene material layer, 10mm thick foam padding layer, and finally a tricot layer. Such a construction offers adequate protection to your original upholstery.’the neoprene seat covers are ideal for indoor use. The foam padding provides sufficient support and comfort to your spine.

The seat covers must be able to protect your original seat covers from all types of hazards. Whether you are looking for BMW seat covers or Corvette seat covers, the Neoprene seat covers can provide unmatched protection for your car seats.

The reliable seat covers prevent dust and dirt from damaging your car seats effectively. These can be used to hide existing stains, scratches, and damages as well as to protect original seats.

The best custom seat covers are easy to use and wash. The tricot lining fabric used in Neoprene seat covers makes them user friendly. As the CR-grade material has excellent water proof properties, these custom-made seat covers are best for parents and pet owners.

Apart from water-proof and dirt-proof properties, the Neoprene seat covers are good for human skin, are light to handle, and dry quickly. With excellent breathability, the seat covers allows vapor and moisture to escape and protect car interiors from rust damages as well making them the most sought after.

Mazda Navajo: The Cheaper Twin

Mazda Navajo: The Cheaper Twin

Mazda Navajo: The Cheaper Twin

Introduced in 1991 and sold only in the United States, the Mazda Navajo is a sport utility vehicle that sported two doors. It was made available as a four wheel drive. The Mazda Navajo has been crafted so as to target the market for sporty SUVs.

In essence, critics have commented that this vehicle is just a Ford Explorer with the brand name changed to Mazda. This vehicle has been offered in two trim levels which comprise of the base and the LX. The trivia is that the entire vehicle was bought from the Ford Motor Company by Mazda and Mazda just added in its own grille, tail lamps and some minor body trim. This makes things easier in differentiating the two mentioned vehicles, the Mazda Navajo has a different grille, different tail lights, as well as wheels because of that very reason. However, comparing the interior of the vehicles, both contained very much the same features except for the seat fabrics and the steering wheel hub which proved to be the only things setting these two vehicles apart.

The Mazda Navajo base sports standard power windows, power locks and power windows. The Mazda Navajo LX trim, on the other hand, adds up other features like extra interior illumination and a steering wheel wrapped in leather. Optional packages for accessorizing and sprucing up the vehicle include luxurious features like air conditioning, a stereo system with cassette deck, a cruise control, sports seats that show off power lumbar adjustment, and a pop up and removable moonroof. Standard features for the Mazda Navajo include a part time electronic Touch-Drive 4WD system, rear antilock brakes that operate only in 2-wheel drives, four wheel anti-lock brakes, and a split folding rear seat.

What have changed for the Mazda Navajo were only a few minor details that gave the Ford Explorer a chance to move up the ranks. The Mazda Navajo received an optional CD player, and new five-spoke alloy wheels. Sales became quite low for this vehicle, thus the company has decided to drop this SUV out of its line up and replace it with the Mazda Tribute. However, in spite of this, the vehicle still held the title of Motor Trend magazine’s Truck of the Year award for 1991.

The Mazda Navajo has suffered from a poor fuel economy, a not so spectacular ride, and driving noise. However, these were overpowered by the advantages that the vehicle sported. The list includes an excellent acceleration, a spacious passenger and cargo room, 4WD traction, and anti-lock brakes. The Mazda Navajo also would be a better choice if compared with the Ford Explorer. After all, the parts are all the same. It is in the value for money that makes the difference between the two.

Likewise, Mazda Parts and Mazda 323 Parts has a supercharged line up of innovative Mazda auto body parts that play an integral part in any replacement needs for Mazda vehicles. These superior Mazda auto parts could push Mazda vehicles? performance to the next level. The best Mazda auto parts are found at Mazda Parts and Mazda Auto Parts? online store. The collection includes air intake parts, brakes, climate control, clutch parts, electrical parts, suspension and a whole lot more.

Used Hybrid Cars

Used Hybrid Cars

Used Hybrid Cars

Since hybrid cars are slowly becoming all the rage for those who are seeking to promote energy independence, it should come as no surprises that deal minded individuals are looking to purchase used hybrid cars. Of course, used cars have their positive and negatives and associated risks. When it comes to purchasing used hybrid cars ? or any cars for that matter ? there are instances when purchasing a used can be quite a deal. In other instances, purchasing used cars can be a complete disaster. Ultimately, the positives or negatives associated with purchasing used hybrid cars will b based upon the prior owner of the car and the actual condition of the car.

It has been said to avoid purchasing used cars because purchasing used cars is the equivalent of purchasing ‘someone else’s problems.? In other words, the mechanical defects of the car that currently exist will become the new owner’s problems and the need to repair these problems will be pawned off to the new owner. There is truth to this in the event that the car has mechanical problems. If the car does not have mechanical problems, then there should be no issue to contend with when purchasing used hybrid cars.

Probably the best way to avoid any associated problems with purchasing used hybrid cars would be to seek a car that is being offered privately by a single owner. This is not to say that one should avoid purchasing a car from a dealer or a lot, but potential consumers need to realize that purchasing from a single owner as opposed is a somewhat safer venture.

Of course, in order to get the best deals on a used hybrid car, one needs to search for a hybrid car that has been established in the marketplace as a top of the line car. After all, a car that has a reputation for possessing high qualities would be a better purchase than one that is notorious for a multitude of problems. Of the hybrid cars, the Toyota Prius is one of the best reviewed models. The status of the Toyota Prius has reached ?loftiness? mainly because it has consistently received top consumer reviews and has an established track record for being a reliable car. As such, a used Toyota Prius may be a solid choice if you are shopping for a used car.

For information on buying and selling new and second hand cars and bikes visit

Audi Coil Springs And Audi Control Arm Gives A Comfortable

Audi Coil Springs And Audi Control Arm Gives A Comfortable

Audi Coil Springs And Audi Control Arm Gives A Comfortable Ride

When it comes to people, most individuals consider one’s background or past records if they wish to acquire an idea of the kind of person they are dealing with. The same thing applies when choosing a vehicle. History tells a lot of interesting facts and the background of a car company is often considered before one thinks about acquiring a particular car make or model. When it comes to the German automaker, Audi, consumers have an interesting history to read about?a history of excellence, passion and dedication. Audi has always founded its success as a company in this ?Advancement Through Technology.”” This has extended into every aspect of their work. By ensuring that only high quality performance parts are involved in the construction of their vehicles, Audi has cemented a reputation for being one of the leading car makers in the industry. This is even manifested in how Audi cars are equipped with reliable suspension systems that have been highly responsible for improving handling and braking. Safety and driving pleasure both are thus ensured. Such laudable features have been made possible with the help of Audi coil springs and the Audi control arm.

Audi coil springs are actually the most common among many different kinds of springs. They are also referred to, at time, as helical springs because they assume the shape of a helix or spiral. An Audi coil spring is usually made of elastic material that compress as well as expand in order to absorb the motion of the wheels. The coil spring supports the weight of the car and keeps it stable on different kinds of road surface. The spring is able to stretch when driving through a pot hole and to compress if humps are encountered. The Audi control arm, on the other hand, is used to attach suspension parts like Audi coil springs, to the chassis. When coil springs are used in both front and rear suspension, three or four control arms are placed between the rear axle housing and the frame to manage driving and brake torque. The lower control arms pivot on the frame members and sometimes support the rear coil springs to provide for up-and-down movement of the axle and wheel assembly. The two bottom points of the Chevy control arms that form the letter A are attached to the frame of the vehicle while the top point is secured to the spindle.

Proper maintenance of these mechanisms is the key to keeping them at the top of their game. Take the Audi control arm, for example, it must be lubricated every time an oil inspection is performed. Otherwise, handling and steering may become erratic if the control arms are malfunctioning and the unsteady movements of the vehicle will do away with riding comfort. While Audi coil springs can loose their tempering after a while and the springs may sag because they can no longer withstand the loads applied, one can take measures to ensure that they are fixed. A solution is to reset them to their original length or setting them to a different length. If one notices some irregularities with the suspension system, it is recommended to have it checked immediately to ensure the safety and comfort of passengers.

Nissan To Cut Down Jobs In Japan

Nissan To Cut Down Jobs In Japan

Nissan To Cut Down Jobs In Japan

In the United States, the Big Three are experiencing financial problems due to reduced sales as Japanese brands had increased their stake in the U.S. auto market. These problems have resulted to a massive workforce reduction. Ford, General Motors and Chrysler also closed down plants and reduced working hours and production to recover from losses that they suffered.

But the U.S.? Big Three are not the only car companies which have announced that they will be cutting down jobs. Nissan, the third largest Japanese car company, has recently announced that they will be implementing a voluntary retirement program which will reduce their workforce by as much as 1,500 blue and white collar jobs.

The said program will commence in June this year. It will be available for workers aged 45 years old or older and holding non-managerial positions. The said program is the effect of declining domestic sales for Nissan. In Japan, the sale of non-mini vehicles is experiencing a sharp decline as the demand decreases and the competition grows stronger.

Aside from the retirement program, Nissan will also be reducing their production in two of their assembly plants in Japan. This announcement came after the Japanese company announced that they will be opening new plants in Japan to meet the demand in the United States. Last September, the woes being faced by Nissan led to the closing down of one of the three lines at one of their facility in Southern Japan. In the United States, Nissan also resorted to offering early retirement program to recover from the losses it has incurred the past year.

Last year, Nissan suffered terrible losses and especially during the last quarter of 2006. During that period, the Japanese brand posted 22 percent reduction in terms of sales compared to 2005. It is only in recent months that Nissan appeared to be gaining popularity once again among American car buyers as their sales figure has been increasing month after month. This improvement on their sales in the United States may be the result of the turnaround plan being implemented by Nissan.

Currently, under the restructuring plan, Nissan aims to sell 4.2 million vehicles all over the world until the year 2009. If Nissan’s sales performance for the first months of 2007 is an indication of what’s in store for them, the success may act as efficient EBC Greenstuff brake pads are in arresting Nissan’s downward slide.

One of the reasons for the declining Nissan sales in the United States and in Japan is the scarcity of models. This means that consumers have fewer choices with Nissan unlike Honda and Toyota which offers a wide range of exciting vehicles. In the United States, Nissan’s inability to provide hybrid vehicles has hurt them and let Honda and Toyota leave them behind. To turn their fate around, Nissan announced that they will be offering a diesel powered Nissan vehicle in the year 2010. Nissan has also offered a Nissan Altima Hybrid for the 2007 model year.

Stay Careful and Technical

Stay Careful and Technical

Stay Careful and Technical

Workshop manuals are a big help to those who are not familiar with all the technical aspects of maintaining a car. Many drivers, ranging from those who have just learned driving to the most advanced and experienced ones, benefit from reading workshop manual. They do not only enlighten the readers of the parts, how the engine and the tires work, but these manuals are also very helpful on the maintenance and protection of different types of cars. Manuals are available based on the car brand. There’s the Jaguar workshop manual, the Volvo workshop manual, BMW workshop manual, Mercedes Benz manual. There is always an available manual ready for download for every brand.

Many out there, but what do you choose?

What do you have to consider when you are planning to buy and download a workshop manual? Here are some things you have to take in mind when choosing online stores:

Check out the products and services. A good pick for downloading workshop manuals should offer manuals on different types of vehicles. There should be manuals at least for different types of cars and even motorbikes. You should remember that different brands have different specifications and therefore have different needs. If you are driving a Jaguar, you need to download a Jaguar workshop manual. If you are driving a Volvo, you have to download a Volvo workshop manual and nothing else.

The manuals they offer should have a wide array of topics. It is always better to have a lot of options to choose from. As a driver, you may have different needs depending on your experiences. There are stores that offer manual on automobile jargons, on car maintenance, on car dealership, on repair and other produces.

Take note of the price. There are manuals that are available for free download. However, most manuals are charged for a fee. The price depends on the topic. Some manual may be costly so you have to compare prices from different stores so you can get the most affordable price available.

Be sure it’s legit. Only transact with a legitimate online store. Check out reviews on the manuals bought by previous customers so you would know if these manuals were helpful. Research on the store so you would know if they do honest and clean transactions to avoid inconvenience.

These are just some of the things you have to consider when you are looking for a website from which you will be purchasing your download. There are many workshop manuals available out there. You just have to choose what’s best for you needs. For more information please visit:-