February 2007 Sales Figures For Mercedes-benz Reported

February 2007 Sales Figures For Mercedes-benz Reported

February 2007 Sales Figures For Mercedes-benz Reported

The time has come once again to evaluate the performance of auto makers. Sales figures from different auto industry players have already been announced and while it is a given that some will be winners and some may see decrease in the number of units sold, this monthly evaluation is always a good information source for those following closely the trends in the auto industry.

Mercedes-Benz USA reported that they have sold 17,304 new vehicles for the month of February. The sales figure is lower than their performance last year for the same period. It can be remembered that last year’s output broke their sales record for the month of February. While their sales figure for the month of February this year is lower than last year’s, the car maker saw an increase in their year-to-date total number of vehicles sold. With a strong sale in January, Mercedes-Benz USA posted a 15.2 percent increase from last year through the same period.

Out of the more than 17,000 vehicles, 11,890 of them are passenger cars. The car maker’s C and E-Class units are two of the faster selling models from the Mercedes-Benz lot. Combined, the models posted a 30.9 percent increase in sales over last year’s sales output for the same period. The demand for these models has grown so that it can be likened to the demand for high performance Volvo ball joints. Another model line which has showed an improvement in terms of sales output is the Mercedes Benz M-Class. This family of luxury light trucks posted a 12.8 percent increase over last year’s February sales figures. Last year, during the month of February, Mercedes-Benz USA only managed to sell 55 units of the luxury SUV G-Class, this year though, the luxury car maker sold 172 units which is a 212.7 percent increase.

The car maker also made good performance in terms of selling pre-owned vehicles. Under their Certified Pre-Owned Vehicle Program, Mercedes-Benz reported that they have sold 3,910 pre-owned vehicles for the month of February. This is an increase of 13 percent over last year’s February sales figures of pre-owned vehicles for the company. This year, Mercedes-Benz has sold a total of 7,519 pre-owned units to date. This is a 15.2 percent improvement over last year’s output for the same period.

Mercedes-Benz USA which is based in Montvale, New Jersey is not only charged with the sales, marketing and service of Mercedes-Benz units in the United States but also with Maybach products. It can be remembered that Mercedes-Benz has posted record sales figure for the whole year in 2006. Last year, they have sold a total of 248,080 units while going on a streak of 13 years of consecutive sales growth. This year, the company seems to be doing good considering that they have already surpassed last year’s year-to-date total for the first two months of the year.

Mercedes Blue: New Diesels Miss The Mark

Mercedes Blue: New Diesels Miss The Mark

Mercedes Blue: New Diesels Miss The Mark

Mercedes-Benz has long been an expert builder of diesel engines, producing hundreds of thousands of the alternate-fuel driven power plants every year. Indeed, in Europe alone, a significant portion of the vehicles destined for continental homes are diesel aspirated models. In the U.S., however, Mercedes is having a bit of a problem with its line of diesel engines as more stringent emission control standards makes the marketing of diesel powered cars more difficult. Starting this fall Mercedes will be introducing its all new E320 Bluetec diesel powered car that meets EPA standards; unfortunately, five states will not permit the sale of these models leaving parent DaimlerChrysler feeling a little bit blue.

You have to hand it to Mercedes and to other automakers that are trying to produce fuel efficient cars but are facing increasingly more difficult emissions restrictions in the U.S. It is one thing when the Environmental Protection Agency {EPA} raises pollution standards, but a whole ?nuther thing when individual states seek to raise that standard higher. California, for instance, has long stood on its own requiring automakers to produce cars that met pollution standards that are tougher than the other 49 states? requirements. Recently, New York, Vermont, Maine, and Massachusetts joined in and now require the same tough standards as the Golden State.

In effect the new standards mean that nearly 1 in 5 motorists will not be able to buy a diesel powered Mercedes and not because they cannot afford one but because their state government told them that the cars cannot be sold in their state.

Of course, there isn’t anything wrong with tough emissions controls. However, in light of very high fuel prices are we closing the door on potential fuel savings all in the name for a slight reduction in emissions? As a country of states? rights, the five states can supersede federal emissions requirements. Nevertheless, each state already taxes their citizens greatly and the additional imposition on them doesn’t seem to be quite fair.

Although Mercedes is affected by these requirements they aren’t alone. In fact, Mercedes powered diesel engines are some of the most advanced engines in the world. If Mercedes can’t meet stringent U.S. emissions standards then there is virtually no hope that others will be able to do so either.

As much as the new diesel requirements are tough, they are causing engine manufacturers to study ways to further reduce emissions. Volkswagen, Navistar, Cummins, and others who build diesel engines are continuing with research to find ways to eliminate more pollutants. Perhaps the answer is for leading diesel manufacturers to work together to resolve a problem that could be too expensive to resolve on their own. If they don’t then Mercedes will not be the only automaker crying the blues.