February 2007 Sales Figures For Mercedes-benz Reported
The time has come once again to evaluate the performance of auto makers. Sales figures from different auto industry players have already been announced and while it is a given that some will be winners and some may see decrease in the number of units sold, this monthly evaluation is always a good information source for those following closely the trends in the auto industry.
Mercedes-Benz USA reported that they have sold 17,304 new vehicles for the month of February. The sales figure is lower than their performance last year for the same period. It can be remembered that last year’s output broke their sales record for the month of February. While their sales figure for the month of February this year is lower than last year’s, the car maker saw an increase in their year-to-date total number of vehicles sold. With a strong sale in January, Mercedes-Benz USA posted a 15.2 percent increase from last year through the same period.
Out of the more than 17,000 vehicles, 11,890 of them are passenger cars. The car maker’s C and E-Class units are two of the faster selling models from the Mercedes-Benz lot. Combined, the models posted a 30.9 percent increase in sales over last year’s sales output for the same period. The demand for these models has grown so that it can be likened to the demand for high performance Volvo ball joints. Another model line which has showed an improvement in terms of sales output is the Mercedes Benz M-Class. This family of luxury light trucks posted a 12.8 percent increase over last year’s February sales figures. Last year, during the month of February, Mercedes-Benz USA only managed to sell 55 units of the luxury SUV G-Class, this year though, the luxury car maker sold 172 units which is a 212.7 percent increase.
The car maker also made good performance in terms of selling pre-owned vehicles. Under their Certified Pre-Owned Vehicle Program, Mercedes-Benz reported that they have sold 3,910 pre-owned vehicles for the month of February. This is an increase of 13 percent over last year’s February sales figures of pre-owned vehicles for the company. This year, Mercedes-Benz has sold a total of 7,519 pre-owned units to date. This is a 15.2 percent improvement over last year’s output for the same period.
Mercedes-Benz USA which is based in Montvale, New Jersey is not only charged with the sales, marketing and service of Mercedes-Benz units in the United States but also with Maybach products. It can be remembered that Mercedes-Benz has posted record sales figure for the whole year in 2006. Last year, they have sold a total of 248,080 units while going on a streak of 13 years of consecutive sales growth. This year, the company seems to be doing good considering that they have already surpassed last year’s year-to-date total for the first two months of the year.